Posts Tagged ‘social media’

If every person in Singapore were to donate $1 to a politician’s cause, he would be able to raise S$6 million a day.

If that politician was to utilize the Internet to raise funds, he could easily raise a considerable amount, from each willing donor who only had to donate a small sum of money. That was how Barack Obama raised US$1 million a day for the month of January in 2008. If Barack Obama targeted the rich to donate, he could secure larger sums of money from individual donors, but these funds might still pale in contrast when compared to the large community who donated small sums each. And so they say, little drops of water, makes a mighty ocean.

As the Internet is highly interactive and is able to reach out to a large audience, its potential seems limitless. Barack Obama realized this, and tapped the potential to his benefit, raising US$30 million within a month for his presidential campaign. While its potential seems limitless, it certainly is not a miracle worker.

To win the support of votes from the people, a politician cannot expect to conduct his entire campaign behind a webcam and expect the people to put their trust in him. A politician who has a sharp and sound mind knows that he has to ‘meet the people’ to allay their fears and to win their trust and support. The difference in his effectiveness is knowing when to utilize the Internet to amplify the efficiency of his campaign.

For the first time in Singapore’s history, political parties will be allowed to use Twitter and Facebook to promote for their campaigning. I wonder how this will change the face of local politics. What do you think?


Social Network

Posted: January 30, 2011 in Social Media
Tags: , , , , , ,

Last night, I watched The Social Network, which is a film based on the founding of Facebook. As this week’s COM125 lesson plan was about Social Media, many of Facebook’s early (and still present) characteristics refreshed what I had learnt during class.

As Mr Abel mentioned in class, Social Media is highly interactive and has a high reach, which is the main reason why its applications become extremely popular. New social media applications are being introduced to the mass every single day, and it is a highly competitive industry.

For the social media service providers, it is an intensive make or break situation. While social media has a lasting duration, social media services can easily fade into obscurity if they fail to maintain their competitive edge. Just look at Friendster, how many friends do you know of who are still subscribing to its service?

The film also reiterated the importance of being the industry leader, or being number 1; as runner ups can simply disappear overnight. The founder of Facebook, Mark Zuckerberg was sued by the Winklevoss twins, who accused the former of stealing their idea of ‘Harvard Connection’, which eventually became the now-defunct ConnectU social networking service. I tried accessing that website, but it seems that the service is no longer in operation. A quick check on Wikipedia showed that its status is inactive, without providing any reasons.

Do you think that Facebook may end up like ConnectU; disappearing some day in the near future? I shudder at that thought because I have grown reliant on its service. What are your thoughts on this?

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