Posts Tagged ‘advertisement’

What is marketing communication? That doesn’t seem to have been covered in any modules that I’ve been taking so far, it seems… Well actually, Marketing Communication has been covered, albeit under the guise of a simpler term, which is out out of the ‘five Ps of marketing’ – Promotion.

All related media that are used in the message are considered part of marketing communications, which include advertising, branding, multimedia, marketing, packaging, publicity, public relations, and others. As we grow heavily reliant on the use of IT in this digital age, the effective use of multimedia is extremely crucial in engaging the interest of the audience. Deploying the right use of multimedia determines the success or failure of a marketing campaign for a company. Let’s take a quick view at how Sony & Nokia utilize multimedia to their benefit.

Upon entering Sony’s website, I was welcomed by Sony’s simple yet clean logo, which kinds of ‘pops’ out (not via a browser). Following which, Sony’s flash-based website loads. I navigate the pages and am instantly rewarded by rich and colorful pictures which is very attention-grabbing. The product catalog looks very professional and is extremely pleasing to the eye.

In contrast, Nokia’s website deployed a more straight-forward and traditional approach of multimedia. While Nokia had a very neat and clean layout, there was hardly any compelling and interesting multimedia.

If I were to choose buying a product based on my online experience, I’d probably be more inclined to buy a Sony product over Nokia. Simply put, I personally feel that Sony’s marketing communication is trendy and is able to attract the masses (and youth). Perhaps that is a reason why Nokia seems to be fading into the shadows of memory.

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Chances are, you would have probably seen similar ads like this on Facebook, at the corner of a page.

Gone are the days of salesmen trying to promote new products on the streets of Orchard Road. As with technology, businesses have evolved over time, bringing newer and innovative ways of advertising. While I usually ignore advertisements on Facebook, there have been a few that have caught my attention. There is no doubt that Facebook has a generally effective scripting algorithm to display advertisements which appeal to users’ interests.

Besides merely just going ‘online’ and allowing shoppers to shop online, many businesses have invested in Social Networking (SN) websites in order to gain an edge over their competitors. These days, the SN service, Facebook, is truly becoming an indispensable utility; I can’t imagine how many people will feel aimless if Facebook were to shut down.

I’m certain that many business owners have also noticed this trend, and thus are directing a considerable amount of resource into advertising on SN services. Granted that users actually pay attention to the ads, such companies may indeed find advertising on SN very helpful. Now, if Facebook is able to find a non-intrusive yet attention-grabbing way of displaying advertisements, its advertising potential will be limitless.


Male Waxing? Nikon, I can understand; I listed Photography as an interest. But Brazilian waxing??? Some fine-tuning needed!

What do you think of the effectiveness of Facebook’s advertisements? Has any of them intrigued you, or are they just a nuisance that you usually ignore?