Power to the People

Posted: March 27, 2011 in Current Affairs
Tags: , , , , ,

If every person in Singapore were to donate $1 to a politician’s cause, he would be able to raise S$6 million a day.

If that politician was to utilize the Internet to raise funds, he could easily raise a considerable amount, from each willing donor who only had to donate a small sum of money. That was how Barack Obama raised US$1 million a day for the month of January in 2008. If Barack Obama targeted the rich to donate, he could secure larger sums of money from individual donors, but these funds might still pale in contrast when compared to the large community who donated small sums each. And so they say, little drops of water, makes a mighty ocean.

As the Internet is highly interactive and is able to reach out to a large audience, its potential seems limitless. Barack Obama realized this, and tapped the potential to his benefit, raising US$30 million within a month for his presidential campaign. While its potential seems limitless, it certainly is not a miracle worker.

To win the support of votes from the people, a politician cannot expect to conduct his entire campaign behind a webcam and expect the people to put their trust in him. A politician who has a sharp and sound mind knows that he has to ‘meet the people’ to allay their fears and to win their trust and support. The difference in his effectiveness is knowing when to utilize the Internet to amplify the efficiency of his campaign.

For the first time in Singapore’s history, political parties will be allowed to use Twitter and Facebook to promote for their campaigning. I wonder how this will change the face of local politics. What do you think?

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